![]() ![]() Others were possibly doomed, such as Sex and the City 2, because of its inexplicable decision to send the girls on holiday to Abu Dhabi. Some sequels improve on their predecessors, such as Spider-Man II and The Dark Knight. ![]() There may have been an excess of zeal with Francis, the Talking Mule. One Thin Man movie is not enough, nor one Tarzan, James Bond, Star Trek, or Star Wars. This year includes five fifth sequels ( Fast Five Final Destination 5 Puss in Boots X-Men: First Class Winnie the Pooh), two seventh sequels ( The Muppets Rise of the Apes), and the eighth Harry Potter movie ( Harry Potter and the Deathly Hallows Part Two), itself a sequel. Several decades ago audiences could expect a film such as The Social Network every week now we are lucky to have one or two a year. They told us, 'We've run the numbers and it's not a good fit.' " Will Ferrell, who starred in the original, has helpfully called the executives who made that decision "idiots," and told the movie's fans, "You really have to assert some sort of email hate campaign to Paramount Pictures. But they address a hunger among fans of popular movies, who currently are waging an Internet war against Paramount for deciding not to make a sequel to 2004's Anchorman. Movie critics despair of sequels as betraying a lack of imagination and originality. When Procter & Gamble discovered that Ivory soap would float, do you think they came out two years later with a soap named Buoyant? Once a brand has been established in the marketplace, it makes sound business sense to repeat the formula. No movie executive has ever been fired for greenlighting a sequel. But as Roger Ebert argues in this week's Newsweek, all this franchise madness might forever change what you see in theaters. This summer, Hollywood is betting on a record 27 sequels. How Sequels Are Killing the Movie Business ![]()
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